Fuud, which in the spring made five acquisitions in the fast-growing food category Functional Foods, continues its expansion in the Nordic region by recruiting Björn Alvaer as Country Manager. Björn has many years of experience in the food industry and has worked in retail for Coca-Cola, Kraft Foods/Mondelez and Findus.
Björn Alvaer, Country Manager Norway comments:
Peter Blom, CEO of Fuud, adds:
We are strengthening our geographical position by building up our Norwegian presence in the Functional Foods area. Fuud has a rapid growth in the Swedish grocery trade and in convenience. We look forward to launching several of our brands in Norway together with Björn Alvaer.
For further information, please contact:
Peter Blom, CEO Fuud AB
Tel: +46 706 555 698
About the Fuud Group
With the vision of being the Nordic market leader in 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.
Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.
With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has 9 brands: iQ Fuel, Homie, Beijing8, Juica, Juicekultur, Bacoccoli, Frill, Nathalie’s, Bezzt of Nature.
The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email email@example.com