iQ Fuel is growing rapidly through central listing at Circle K in Sweden and the S Group in Finland
Comment: Central listing creates conditions for rapid expansion as the product becomes a central part of the chain's marketing and IT and distribution system.
Beijing8 - market investment, increased distribution and sales
Comment: With Fuud's joint sales force and a central listing at ICA, good conditions are created for continued rapid expansion
Investment in E-commerce
Comment: Through e-commerce, conditions are created for faster and more cost-effective expansion and consistently higher gross margins.
Recruitment of key people
Comment: An experienced team enables the potential for rapid and profitable expansion to be utilized.
Launch of Juicekultur - Pure juice from press to bottle
Comment: The launch of Juicekultur at 7-Eleven and Pressbyrån is a strategically important channel for both volume sales and brand exposure.
Launch of Barfly - Juice brand for the HORECA segment
Comment: The juice market is characterized by rapid growth, and the consumption of drinks with bases of juices is large.
Released restrictions give strength to the collaboration with HockeyAllsvenskan
Comment: Collaborations in sports contexts are a powerful and cost-effective way to build brands.
Product development and news launches for Q1 2022
Comment: Organization and several central listings are in place, which creates conditions for a profitable and rapid expansion via new products.
Comment by CEO Peter Blom
Fuud is in a position to develop strongly in the coming years. In 2021, we changed the company's focus towards becoming a leading Functional Foods company in the Nordic region. Through acquisitions and organic growth, we will see a rapid improvement in profitability in 2022.
I am often asked if it has not become more difficult to find potential acquisition objects. My assessment is that I have probably never experienced that there are so many interesting and profitable candidates as now.
It can be added that through the right people and the right agreements, we can more easily and in a faster manner take leverage of future acquisitions. Our ambitious plan will continue to require that we have the right attitude, that we are serious and disciplined. Our started journey is ambitious in nature and is based on strong commercial foundations.
Our plan is to further strengthen our position in the Nordic region within Functional Foods with the goal of achieving a leading position by the end of 2025.
We are ready to take the next step in our geographical expansion. The next step means that we take the step into Denmark.
In the next year, we will launch several new products and brands. We have strengthened our organization to meet the new challenges, and Fuud currently has all the prerequisites to succeed. Fuud is an interesting alternative for shareholders who want to invest in Functional Foods. We look with confidence at our ability to continue to deliver rapid and increasingly profitable growth. - Peter Blom, September 2021.
For further information, please contact:
Peter Blom, CEO Fuud AB
Tel: +46 706 555 698
About the Fuud Group
With the vision of being the Nordic market leader in 2025, Fuud brings together several exciting Swedish brands within Functional Foods under one roof, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.
Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.
With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has the following brands: iQ Fuel, Homie, Beijing8, Juica, Juice Culture, Bacoccoli, Frill, Nathalie’s, Barfly and Bezzt of Nature.
The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email email@example.com