Frill signs an exclusive Nordic sales agreement with Bacoccoli

The Nasdaq First North-listed company Frill Holding AB has today entered into an exclusive distribution agreement for sales and marketing of Italian Bacoccoli's products in the Nordic region. The agreement broadens Frill's product portfolio and entails an exclusive right to sell Bacoccoli's products in Sweden, Norway, Finland, Denmark and Iceland. The agreement is for five years and is then extended by one year at a time.

Bacoccoli's portfolio includes several products that will be launched during the year. The product range includes cold pressed extra virgin olive oil of the highest quality directly produced by olive farmers in Umbria, Italy. In addition to this, the launch of high-quality pasta, chocolate and canned truffles is also planned. All Bacoccoli's products come from Umbria, where the Swedish Bacoccoli family lives and works.

“We are now taking a further step in our communicated strategy, which is about broadening our product portfolio and creating value through both organic growth and acquisitions. The exclusive agreement with Bacoccolis has a very good commercial potential. The products complement our product portfolio very well and several new launches of Bacoccoli's products next year create the conditions for success in the Nordic region”, says Peter Blom, Chairman of the Board of Frill Holding, and continues:

"Bacoccoli's products are fantastic and despite the artisanal quality, a high and reliable production capacity has been ensured."                                                                                                                                           

The products are expected to be launched during the second quarter and will be sold in grocery stores, market halls, delicatessens, restaurants and directly to consumers via E-commerce. The market for high-quality products from Italy is interesting and there is a great demand for these products in the Nordic region.

“The collaboration with a hungry company like Frill has felt natural from the first contact. For us, it all started with sharing something special with Sweden. The collaboration with Frill makes this possible on a new level", says Tomas Bacoccoli, who runs the business together with his wife Elin.

This summer, Tomas Bacoccoli will also make his debut as an author in Sweden with the book "A sauna in Umbria" (publisher Kaunitz-Olsson).

“Elin and I have worked for seven years on various projects down here in Italy. The fact that several things are now happening at the same time is a coincidence. But it feels just right.”


About Frill Holding AB

Frill Holding AB is an innovative company that has developed a unique food tech platform for the development of products within Functional foods. Through organic growth and acquisition strategy, the company will become a leading company in Functional foods in the Nordic region and contribute to better health and quality of life. The company's first products are Frill, a genuinely healthy snack made from fruit and vegetables, Add Ice Cream, a healthy ice cream that delivers functional benefits such as proteins and vitamins and Bezzt of Nature, healthy and functional products based on honey, dietary fibre, algae and oats. Frill Holding creates healthy dietary alternatives based on scientific facts and delivers affordable and healthy nutrition to consumers.

The Frill Holding Group consists of five companies: Frill Holding AB, Add Nutrition AB, Zendegii Frill Ltd. (UK), Frill Inc. (USA) and Bezzt AB.

Frill Holding AB's Certified Adviser is FNCA Sweden AB, +46 (0) 8-528 00 399,


Press information

For more information, see

Or contact Chairman of the Board, Peter Blom, mobile +46 706-555-698 or