Fuud expands presence in training and wellness - secures listing at Nordic Wellness

Fuud's brands in functional drinks, iQ Fuel and Homie Synbiotic, gets a central listing in the training chain Nordic Wellness. Nordic Wellness is one of Sweden's largest gym players with around 300 units and over 350,000 active members. The launch of the gym chain's approximately 300 units will take place during April-May 2022. Together with Foodbox distribution in the same sales channels, Fuud will now reach approximately 850 gym, training and sports facilities in Sweden.

The central listing at Nordic Wellness is an important step for Fuud to expand its presence and positioning of brands towards the target group in exercise, sports and health. The sales channel contributes to increased sales at the same time as it is an important showcase for making the brands visible and contributing to first-time purchases. Fuud's increased distribution in this segment also opens up great opportunities for line extensions and new partnerships within these sales channels. The Homie Synbiotic and iQ Fuel brands, together with Foodbox, are through the launch represented at training facilities in Sweden where active members amount to a total of over 700,000.

For more information, please contact:

Peter Blom, CEO

E-mail: peter.blom@fuudunited.com

Telephone: 070-655 56 98

About the Fuud Group

With the vision of being the Nordic market leader in 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods under one roof, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.

Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.

With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has the following brands: iQ Fuel, Homie, Beijing8, Juica, Juice Culture, Bacoccoli, Frill, Nathalie’s, Barfly, Bezzt of Nature and Legendz.

The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email info@fnca.se.