The partnership agreement with HockeyAllsvenskan means that Fuud and the iQ Fuel brand will be visible in HockeyAllsvenskan's various media and arenas. During the season that starts in September 2021, events will be arranged every week around Sweden. In the 14 arenas that are part of the collaboration, sales of iQ Fuel and other suitable Fuud products will be conducted. Through the collaboration, Fuud and iQ Fuel enable close-to-sales marketing efforts in all locations that have Allsvenskan participation. The iQ Fuel brand is the primary brand in this partnership, but Fuud's other brands Homie, Nathalie’s, Bezzt of Nature, Frill and Juica are also included in the collaboration.
Peter Blom, CEO of Fuud, comments on the partnership:
Gabriel Monidelle, CEO of HockeyAllsvenskan, comments on the collaboration:
The collaboration with HockeyAllsvenskan has begun during the summer of 2021 and the agreement extends to the year 2023, with the possibility of extension thereafter.
For further information, please contact:
Peter Blom, CEO Fuud AB
Tel: +46 706 555 698
About the Fuud Group
With the vision of being the Nordic market leader in 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.
Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.
With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has 9 brands: iQ Fuel, Homie, Beijing8, Juica, Juicekultur, Bacoccoli, Frill, Nathalie’s, Bezzt of Nature.
The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email firstname.lastname@example.org