The recruitment is an important step in Fuud's ambitious growth plans. Louise will work to develop the brands in Fuud's attractive and diversified portfolio, which currently includes 10 brands.

• "We are happy that we have managed to attract Louise to Fuud. Louise has an impressive track record where she has been highly involved in the success of the drink NOCCO. She brings experience from building brands and has a broad experience in fast-moving consumer goods. Louise will lead our development of brand and communication platforms in order to accelerate our overall goal of becoming the Nordic region's leading Functional Foods company, ”says Peter Blom, CEO Fuud.

Louise Nobel comes most recently from roles in marketing at Spotify. Prior to that, she had extensive experience of fast-moving consumer goods with her 4 years as Marketing Manager and Global Brand Manager at NOCCO, and has previously worked as Communications Manager at EF Education in Zurich. She has extensive experience in building and developing brands and concepts.

• I am very much looking forward to starting at Fuud, an exciting and relatively young company with enormous growth potential, a solid portfolio and a clear goal to become the market leader in the Nordic region within Functional Foods. I am convinced that with my experience in FMCG and my knowledge of marketing on Spotify, together with a good team by my side, I will be able to take our brands to the next level. ” says Louise Nobel.

For further information, please contact:

Peter Blom, CEO Fuud AB

Tel: +46 706 555 698

Email: peter.blom@fuudunited.com

About the Fuud Group

With the vision of being the Nordic market leader in 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods under one roof, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.

Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.

With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has the following brands: iQ Fuel, Homie, Beijing8, Juica, Juice Culture, Bacoccoli, Frill, Nathalie’s, Barfly and Bezzt of Nature.

The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email info@fnca.se