Frill Holding AB publishes Annual Report for 2020

  Frill Holding AB has today published the Annual Report for 2020 on the company's website

Peter Blom, President & CEO comments:

2020 was an intense year for Frill. In a short time, the company has gone from being a one-product company to a company with a new strategy with broad product development and marketing of products within Functional Foods. We have initiated significant changes in order to become a leading company within Functional Foods in the Nordic region. We have a clear strategy for growing both organically and through acquisitions. At the end of the year, we completed the acquisition of Bezzt of Nature, which was followed up at the end of April 2021 with the acquisitions of Homie Life in Balance, iQ Fuel and Nathalie’s Direct Trade. This means that we get a strong platform to develop Frill further from. We get an exciting range of attractive products within Functional Foods, as well as opportunities for rapid geographical expansion. The combined acquisitions provide Frill with a stable foundation and organization for organic growth in the coming years. Through a sufficiently large and fairly composed product portfolio, we become an interesting and strong counterpart for buyers at all levels - at both the large chains and at more specialized sellers of Functional Foods. This allows us to expand quickly and we have eliminated the risk of a smaller company, with only a few brands to offer. We are following our plan and goal to become a leading company in Functional Foods in the Nordic region.

For further information, please contact:

Peter Blom, CEO Frill Holding AB

Tel: +46 706 555 698

E: mail:

About the Frill Group

Frill is an innovative company that has developed a unique food tech platform for the development of products within functional foods. Through organic growth and acquisition strategy, the company will become a leading company in Functional foods in the Nordic region and contribute to better health and quality of life. The company's brands are:

iQ Fuel - Fast-growing functional drinks without caffeine, enriched with vitamins and electrolytes - Homie – A lifestyle brand that delivers healthy and functional products such as nutritional supplements, functional and energy drinks, dietary supplements - Bezzt of Nature - Healthy candy products and bars based on honey, algae, honey - Nathalie's Direct Trade - Healthy snacks made from dried fruit bought directly by farmers in Colombia - Frill - Genuinely healthy snacks made from fruits and vegetables - Add Ice Cream - Healthy ice cream that delivers functional benefits such as proteins and vitamins - Bacoccoli - High quality products such as oil, pasta and chocolate from Italy.

Frill Holding creates healthy dietary alternatives based on scientific facts and delivers affordable and healthy diets that contribute to health and quality of life. The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name FRILL B. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email

The Frill Group consists of eight companies: Frill Holding AB (publ), Add Nutrition AB, Zendegii Frill Ltd. (UK), Frill Inc. (USA), Bezzt AB, Kling Homie AB, Nathalies Direct Trade AB and iQ Fuel AB.