Fuud secures sales agreements and launches new products - operational update

Fuud has secured several strategically important sales agreements and communicates operational highlights.
  • The brand Homie's functional drinks have been centrally listed at Axfood. Through the listing, Homie Synbiotic can be sold at the store chains Hemköp, Willys, Tempo and Handlarn. The listing enables sale in approximately 850 stores, of which approximately 200 will receive the drinks for launch during week 14.
  • The Beijing8 brand continues to grow. Sales of Beijing8 in the grocery trade during the first quarter of 2022 correspond to an increase of over 100% compared to the same period last year. The number of distribution points has increased by more than 100% between Q4 2021 and Q1 2022.
  • The launch of the Legendz brand has generated great interest and opened up many new sales channels. The brand was launched during week 6 in the service trade and is now available in over 600 stores in the segment. Since week 10, Legendz has also been launched in the grocery trade, where about 200 stores have started selling the drinks. According to previous communications, Legendz has listings at 7-Eleven, Pressbyrån, Direkten, Hemmakväll, Kandyz and strategically selected wholesalers.
  • The Nathalie brand's new products in healthy snacks will be launched from week 14 at all Pressbyrån and 7-Eleven stores in Sweden, a total of approximately 400 stores.
  • The Homie and Legendz brands have been centrally listed in the Myway store chain. During week 26, the drinks will be launched at about 120 of Myway's stores.
  • The Finnish food giant S-gruppen is broadening its central listing of iQ Fuel's functional beverages. iQ Fuel will thus be launched in the food chain's stores in Estonia. Expected launch is in April 2022.
  • The Legendz brand and Homie's drinks have been centrally listed at the Preem store chain, with launch week 14. Preem has about 100 sales outlets in Sweden.
  • Fuud's brand Barfly has initiated collaborations with several strategically important customers in the hotel, restaurant and bar segment. The Barfly brand sells and markets healthy juices. Collaborations have been initiated with, among others, the Stureplan group, Nobis and the Mr French group. Within the Mr French group, there are several strong brands such as La Boca Doce, F12 and Kallis.
  • The iQ Fuel functional drinks brand has been centrally listed in the Finnish food chain Tokmanni. The listing means that iQ Fuel will go on sale at approximately 90 Tokmanni stores during April 2022.
  • Launch of Legendz in additional parts of Europe is planned for the end of Q2 2022. Discussions are ongoing with selected partners in several countries, where Poland, Germany, France and the Benelux countries are in the early stages of launch.

For more information, please contact:

Peter Blom, CEO

E-mail: peter.blom@fuudunited.com

Telephone: +4670-655 56 98

About the Fuud group

With the vision of being the Nordic market leader in 2025, Fuud brings together a number of exciting Swedish brands within Functional Foods under one roof, in order to jointly challenge the existing players in one of the food industry's fastest growing categories.

Fuud is growing through a combination of organic growth and acquisitions with a strong focus on high-quality content, exciting innovations and attractive design. Fuud's goal is to offer new and better alternatives than those already on the market, and at the same time contribute to both better health and increased quality of life for the Nordic population.

With a naturally built-in forward-thinking spirit, a strong and motivated sales force and a number of experienced key players in management and the board, Fuud has created a balance between muscle, drive and experience. The Fuud Group currently has the following brands: iQ Fuel, Homie, Beijing8, Juica, Juice Culture, Bacoccoli, Frill, Nathalie’s, Barfly, Bezzt of Nature and Legendz.

The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name Fuud. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email info@fnca.se.