Since the launch of its first beverages in 2020, iQ Fuel has shown strong growth. Through high-quality products, clear differentiation and collaborations with sports stars such as Jesper Bratt, Nicklas Bäckström and some of Sweden's largest sports organizations, the drinks have taken a strong position in the market. Ahead of this summer's European Football Championship, a collaboration premieres with the football professional and national team player Alexander Isak, who comments:
iQ Fuel's drinks are sold at ICA, Coop, Willys, Hemköp, Privab and are also available at sports facilities throughout Sweden. The number of retailers is currently around 3,700 and is increasing. iQ Fuel was recently acquired by Frill Holding AB and Peter Blom, CEO of Frill, comments on the launch:
For more information, please contact:
Peter Blom, CEO Frill Holding AB
Tel: +46 706 555 698
About the Frill Group
Frill is an innovative company that has developed a unique food tech platform for the development of products within functional foods. Through organic growth and an acquisition strategy, the company will become a leading business in Functional foods in the Nordics and contribute to better health and quality of life. Current brands within the Frill Group are: iQ Fuel, Homie Life in Balance, Bezzt of Nature, Nathalie’s Direct Trade, Frill, Add Ice Cream.
Frill Holding creates healthy dietary alternatives based on scientific facts and delivers affordable and healthy diets to consumers. The company is based in Stockholm and is listed on the Nasdaq First North Growth Market, short name FRILL B. FNCA Sweden AB is the company's Certified Adviser. Tel. +46 (0) 8 528 00 399, email email@example.com
The Frill Group consists of eight companies: Frill Holding AB (publ), Add Nutrition AB, Zendegii Frill Ltd. (UK), Frill Inc. (USA), Bezzt AB, Kling Homie AB, Nathalies Direct Trade AB and iQ Fuel AB.