With the vision of being the Nordic market leader in 2025, Fuud gathers a number of exciting Swedish brands within Functional Foods under one roof, in order to jointly challenge the existing players in one of the food industry’s fastest growing categories.

Fuud owns a number of highly interesting brands that under a common platform can expand at high speed.
Henrik Hedelius, Chairman of the Board, FuudSee all brands
With an innate entrepreneurial spirit, a strong and hungry sales force and a number of experienced key players, both in management and board, we will take the position as one of the Nordic region's leading companies within Functional Foods.
Peter Blom, CEO, Fuud
iQ Fuel
Bezzt of Nature
Nathalie’s Direct Trade

Our brands

By uniting a number of exciting Swedish start-ups and brands under one roof, Fuud challenges the existing players in Functional Foods – one of the food industry’s most interesting and fastest growing categories.

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Fuud’s vision is to be the Nordic region’s market-leading company within Functional Foods within 5 years.

Group Management

Fuud’s management team holds a number of key players with extensive experience.


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