With focus on giving consumers increased access to products with high-quality content that is good for body and soul, Fuud brings together a breadth of brands within functional foods. By constantly developing the portfolio with new products and brands, Fuud will take a leading position in the Nordic region – while contributing to good health and quality of life.

Homie
iQ Fuel
Beijing8
Juica
Bezzt of Nature
Frill
Nathalie’s Direct Trade
Bacoccoli
Juicekultur

Homie

Swedish Homie is a lifestyle brand that helps people create winning habits. Through attractive ingredients, good tastes and stylish packaging, Homie’s products help to optimize energy every day. Under the Homie brand, there are a number of products in fast-growing categories such as functional drinks, dietary supplements, vitamins and other functional products. Through a perfect combination of design and function, Homie’s products help to optimize both diet and health – every day.

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iQ Fuel

iQ fuel is a Swedish brand with focus on developing the next generation of products in sports and health. With well-chosen ingredients, great-tasting flavors and attractive design, iQ fuel fills a hole on the market today – sports drinks that are so good that elite athletes can and want to stand behind them without being sponsored. The combination of high-quality ingredients and the lack of caffeine and taurine means that iQ fuels products attract a wide target group and can be sold without age limit.

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Beijing8

Swedish Beijing8 is one of Europe’s largest brands in the popular food category dumplings. With ingredients of the highest quality and a range of attractive accessories in form of sauces, beverages and cooking products, Beijing8 has become a common feature on our dining tables around the Nordic region. The products are produced in Sweden and sold both via grocery stores, own restaurants and e-commerce. In 2020, the company manufactured and sold over 6 million dumplings.

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Juica

Juica is Sweden’s only Genuine Commodity-certified brand in juices and shots. All juices are completely untreated, free from additives, 100 % cold pressed, organic and full of vitamins. Real juice – just as it should be. Juica’s products are sold in the grocery retail, convenient stores and in hotel, restaurant and catering operations as well as through both own and external e-commerce.

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Bezzt of Nature

Swedish Bezzt of Nature offers healthier alternatives in the candy shelf – sweetened with honey and completely free of palm oil. The journey began with a recipe for elite athletes prior to the Olympic Games in London, developed together with dietitians and nutrition researchers at Karolinska Institutet. The project was successful and has now accelerated through a number of new products in functional food and clean eating. With a vision of global expansion, the range is being expanded at a rapid pace with several new products that are suitable for a healthy lifestyle for the whole family.

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Frill

Frill is an innovative food tech brand developed by Harvard researchers. Through a unique freezing technology and patented placebo flavors, they have succeeded in creating tasty, frozen foods with a creamy consistency, made entirely from fruit and berries – without the need to add sugar or fat. With Frill’s genuinely healthy products, you get more fruit, berries and healthy fiber in a simple and enjoyable way.

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Nathalie’s Direct Trade

Nathalie’s is an award-winning brand within wholesome snacks with the goal of revolutionizing the value chain in the food industry by purchasing finished products directly from farmers in Colombia, removing unnecessary intermediaries and empowering farmers and local workers. The company is a member of the UN program UNDP – Business Call To Action – since 2017. According to the brand’s strong sustainability concept the range is broadened with more products that can make an even bigger difference for farmers and entrepreneurs in the countries of origin.

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Bacoccoli

The Bacoccoli brand offers exclusive products that contribute to both health and quality of life. Handmade Italian chocolate of the highest quality, pasta of the finest variety and olive oil from olives that have been hand-picked and extracted solely by cold pressing. All from the Swedish family Bacoccoli’s own olive and horse farm, beautifully situated in a small medieval village in Umbria, Italy.

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Juicekultur

Juice culture is Sweden’s only organic fruit juice that is neither based on concentrate nor heat-treated. Juice culture is a real juice that is both organic and free of additives, and gets good durability through cold pressing. The juice series is available in both classic flavors and new exciting flavor combinations.

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